Deepak Tijori Teases ‘Ittar’ Project With New Series Of Instagram Posts
Veteran actor-director drops hints about upcoming music venture with stylized social media teasers
Jehangir Irroni is a filmmaker and creative director with over 18 years of experience in directing ad films, corporate videos, web series, and television shows. As assistant vice president - Videos at IncNut Digital, Jehangir is involved in producing and directing videos and infomercials.
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Bollywood veteran Deepak Tijori appears to be venturing into the music industry with a new project called ‘Ittar,’ as revealed through a series of stylized teaser posts on his Instagram account. The actor-director, known for his significant contributions to Hindi cinema since the 1990s, has been building anticipation for this upcoming release under his Tijori Music label.
The Teasers Campaign
In his latest Instagram post, Tijori shared a video clip featuring what appears to be a promotional teaser for the ‘Ittar’ project. The post was simply captioned with hashtags including #deepaktijoriteam, #DeepakTijori, #ittarr, #comingsoon, and #tijorimusic, suggesting this is part of a coordinated rollout campaign.
The visual aesthetic of the teasers maintains a consistent style, with Tijori appearing in what seems to be character looks for the upcoming project. Each post carries similar hashtags emphasizing the ‘Ittar’ brand and the ‘coming soon’ status of the release.
A Musical Direction
This appears to be a new creative direction for Tijori, who has primarily been known for his acting and directorial work in Bollywood. The consistent mention of ‘Tijori Music’ suggests he may be launching his own music label or production banner with this project.
In one of his earlier posts related to this campaign, Tijori used the Hindi caption “Mood bhi halka, vibe bhi fulka… kuch halka fulka ho jaaye?” (Mood is light, vibe is fluffy… shall we have something light and fluffy?), possibly hinting at the nature of the music or content to be expected from the ‘Ittar’ project.
The term ‘Ittar’ (also spelled ‘Attar’) traditionally refers to natural perfumes derived from botanical sources, particularly used in South Asian cultures. This could suggest thematic elements for the project relating to fragrance, tradition, or sensory experiences.
Look Tests And Easter Greetings
Among the series of posts promoting this venture, Tijori also shared what he described as a “Look Test” for the project, indicating the visual development process is underway. In another post, he extended Easter greetings to his followers while continuing to promote the upcoming project.
The consistent posting pattern over recent days shows Tijori’s commitment to building anticipation for this new venture through social media marketing, with each post offering slightly different visual elements but maintaining the core branding of ‘Ittar’ and ‘Tijori Music.’
Deepak Tijori’s Career Journey
For those less familiar with Tijori’s work, he established himself as a notable actor in Bollywood during the 1990s. His breakout role came in Mahesh Bhatt’s “Aashiqui” (1990), followed by memorable performances in films like “Khiladi” (1992), “Jo Jeeta Wohi Sikandar” (1992), and “Kabhi Haan Kabhi Naa” (1994), where he often portrayed supporting roles with significant impact.
Tijori later transitioned to direction, helming films including “Oops!” (2003), “Fareb” (2005), and “Fox” (2009). His directorial style has often explored bold themes and contemporary storytelling.
This new music venture represents yet another creative evolution for the versatile industry veteran who has successfully navigated different aspects of the entertainment business throughout his decades-long career.
What To Expect From ‘ittar’
While specific details about the ‘Ittar’ project remain limited, the social media campaign suggests it will be a full-fledged music release rather than just a single track. The consistent branding and multiple teasers indicate substantial production value behind the project.
The timing of this launch coincides with an interesting juncture in India’s music industry, which has seen numerous film personalities venture into independent music production in recent years, particularly with the rise of digital platforms making music distribution more accessible.
Fans of Tijori will be watching closely to see how his creative sensibilities translate to the music space and what distinctive elements he brings to this new venture. The project appears poised for release soon, though no specific launch date has been confirmed in the posts.
As the campaign continues to unfold, more details about collaborators, music style, and release formats will likely emerge through Tijori’s social media channels, which have become the primary platform for this promotional rollout.
For now, the #comingsoon hashtag keeps fans in anticipation of what promises to be an interesting new chapter in Deepak Tijori’s multifaceted entertainment career.
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