Niharica Raizada Launches New Production Venture With Music Video ‘Ishqbaazi’
Multi-talented actress steps into production with other young talents.
Jehangir Irroni is a filmmaker and creative director with over 18 years of experience in directing ad films, corporate videos, web series, and television shows. As assistant vice president - Videos at IncNut Digital, Jehangir is involved in producing and directing videos and infomercials.
Read full bio of Jehangir Irroni
Image: Instagram
Actress Niharica Raizada has made a significant career move by sharing information about the release of the music video titled ‘Ishqbaazi’ on her Instagram handle. According to the information shared on Raizada’s Instagram, the music video is a collaborative venture between Alligrass Entertainments and Raizada Entertainments. Niharica has taken on multiple roles in this project, serving as the lead female actor, producer, and writer, demonstrating her versatility in the entertainment industry.
Production Details Revealed For ‘Ishqbaazi’
According to the information shared on Niharica’s Instagram, the music video is a collaborative venture between Alligrass Entertainments and Raizada Entertainments. The post reveals that Rahul Choudhry stars opposite Niharica as the male lead, with Yuvraaj Parashar handling directorial responsibilities.
The production brings together a team of seasoned professionals, including choreographer Piyush Sen, cinematographers Sukumar Jatania and Jogendra Panda, and a musical team comprising Aslam Keyi and Rahul Nair for composition, with lyrics by Dev Pandey and Amitabh Ranjan.
Musical Collaboration Featuring Young Talent
The music video showcases the vocal talent of lead singer Pratiksha Vasishtha, complemented by young performers from the Sur Sanskar Academy of Music. The credits specifically acknowledge young singers Dhanashree Muthukumaran, Ira Khatu, Vedashree Singh, and Kiaan Kapoor, suggesting the production may feature a blend of experienced and emerging musical talent.
Behind the scenes, the technical team includes online editor Shadap Memon, editor Gaurav, and DI colorist Bhushan Dalvi, with poster design handled by Seven Twenty Ten Network.
From Medicine To Movies: Niharica’s Unique Journey
For those unfamiliar with Niharica’s background, she brings an unusual combination of talents to her entertainment career. She is not only an actress but also holds a medical degree. Born in Luxembourg, she is a cardiologist who transitioned to the entertainment industry after winning the title of Miss India UK.
Her acting career includes appearances in films like “Waarrior Savitri” (2016), “Total Dhamaal” (2019), and “Sooryavanshi” (2021), where she performed alongside Bollywood stars Akshay Kumar and Katrina Kaif. This medical background combined with her entertainment pursuits gives her a unique perspective in the industry.
Expanding Creative Horizons
The launch of the music video represents a significant expansion of Niharica’s creative pursuits. By moving into production and writing, she joins the growing ranks of performers who are taking greater control of their artistic output by creating their own content.
As “Ishqbaazi” makes its way across music platforms, it will be interesting to see how this initial production shapes the future direction of Raizada Entertainments and Niharica’s evolving career in the entertainment industry.
Trivia
Read full bio of Jehangir Irroni
