Niharica Raizada Unveils ‘Ishqbaazi’ Poster, Showcases Triple Role As Producer, Writer And Lead Actor
The multifaceted actress steps behind the camera while continuing to shine in front of it
Jehangir Irroni is a filmmaker and creative director with over 18 years of experience in directing ad films, corporate videos, web series, and television shows. As assistant vice president - Videos at IncNut Digital, Jehangir is involved in producing and directing videos and infomercials.
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Niharica Raizada has unveiled the official poster for her upcoming music video “Ishqbaazi,” where she takes on multiple roles as producer, writer, and lead actor. The poster release comes as part of what appears to be a full-fledged promotional campaign for the project.
Behind The Scenes: A Collaborative Effort
The poster reveals an impressive lineup of talent involved in the production. “Ishqbaazi” is a joint venture between Alligrass Entertainments and Raizada Entertainments, with Niharica Raizada herself and Bhim Singh serving as producers.
Rahul Choudhry stars opposite Raizada as the male lead, while Yuvraaj Parashar directs the music video. The choreography is handled by Piyush Sen, with Kunali Pdatian as assistant choreographer. The project also features cinematography by Sukumar Jatania and Jogendra Panda.
On the music front, Pratiksha Vashishtha takes on lead vocal duties, with additional young singers from Sur Sanskaar Academy of Music. The musical composition is credited to Aslam Keyi and Rahul Nair, while dev_lyrics and Amitabh Ranjan penned the lyrics.
Pre-release Promotional Activities
Prior to the poster reveal, Niharica has been actively promoting “Ishqbaazi” on her Instagram. Just days earlier, she shared behind-the-scenes footage from the production, giving fans a glimpse into the making of the music video. She also posted about the “Hook step challenge” for the song, encouraging followers to participate.
In one particularly heartwarming post, Raizada shared images with children, captioned “Joy of Kids!” and tagged Piyush Sen and his dance studio, suggesting the music video may include performances by young dancers.
The Multifaceted Actress
According to her Wikipedia page, Niharica Raizada is known for her versatility in the Indian entertainment industry. Born in Luxembourg, she has a unique background with a blend of European upbringing and Indian heritage. Before entering the entertainment world, she had a background in medicine and cardiology research.
Raizada has appeared in several Bollywood films, including “Total Dhamaal” and “Sooryavanshi.” Her work spans across different regional cinema as well, highlighting her diverse acting portfolio.
Recent Birthday Celebrations
The poster release comes shortly after Raizada’s birthday celebrations. In recent posts, she shared glimpses of her birthday dinner at Bayroute Dining, where she thanked Chef Amit Desai and the staff for a “wonderful and tasty Bayroute Birthday Dinner.” She also posted about a cake-cutting ceremony with media personnel and friends, expressing gratitude to “Yash, Shahrukh, Sohail and Jimmy.”
Another birthday wish came from what appears to be an industry colleague who hosted the trailer launch of Raizada’s forthcoming film “Kashmir” at IFFI Goa. The post mentioned Raizada’s “gracious mother” being present at the event as well.
Malayalam Film Debut
In addition to “Ishqbaazi,” Niharica is also preparing for her Malayalam cinema debut with a film titled “Aadrika.” She recently posted about the world premiere of the film in Dubai and Abu Dhabi. Directed by Abhijit Adhya, the film features Niharica alongside other actors including Aju Malna. This project is a production of The Garage House and Raizada Entertainments.
Personal Touch In Projects
What stands out in Raizada’s recent endeavors is her hands-on approach to filmmaking. With “Ishqbaazi,” she takes on multiple roles behind the camera while continuing to perform as the lead actress. This multi-faceted involvement showcases her growth from being solely an actress to becoming a creative force involved in multiple aspects of production.
The “Ishqbaazi” poster reveal is not just an announcement of a new project but a statement of Niharica Raizada’s evolving career as she expands her horizons in the entertainment industry.
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