Nimrat Kaur Joins ‘Dhabba Nahi’ Initiative To Break Period Stigma
Acclaimed actress supports 'Dhabba Nahi' campaign promoting dignity for all women.
Jehangir Irroni is a filmmaker and creative director with over 18 years of experience in directing ad films, corporate videos, web series, and television shows. As assistant vice president - Videos at IncNut Digital, Jehangir is involved in producing and directing videos and infomercials.
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The Hemkunt Foundation has announced a powerful collaboration with acclaimed actress Nimrat Kaur for their menstrual health initiative ‘Dhabba Nahi,’ which aims to eliminate period stigma and provide essential resources to women across India.
‘Dhabba Nahi’ (meaning ‘Not a Stain’) was created to address the deeply rooted taboos surrounding menstruation in India. According to the foundation’s announcement post, the initiative was born out of a fundamental need: “to restore dignity — to remind every woman and girl that periods are not shameful.”
The campaign focuses on two crucial aspects of menstrual health equity: distributing menstrual kits to underserved communities and actively working to dismantle harmful taboos that perpetuate shame and misinformation.
The foundation shared images showing Nimrat Kaur engaging with community members and participating in awareness sessions. One image captures the actress speaking to the foundation’s members, while others show her interacting with women from underserved communities.
The Hemkunt Foundation expressed gratitude for Kaur’s involvement, noting that she joins not merely as a celebrity endorser but as someone with a genuine understanding of the issue.
“Grateful to have @nimratofficial join hands with us, not just as a voice, but as someone who deeply understands the cause,” reads their announcement post.
Kaur, known for her powerful performances in films like ‘The Lunchbox’ and international series like ‘Homeland,’ brings significant visibility to the initiative. Her involvement highlights the growing movement of influential figures using their platforms to address issues that have long been considered taboo in many parts of Indian society.
Period stigma remains a significant barrier to women’s health, education, and social participation in many parts of India, particularly in rural and economically disadvantaged communities. According to various studies, millions of girls miss school during their periods due to a lack of proper facilities, resources, or social support.
The ‘Dhabba Nahi’ campaign directly confronts these challenges by providing both practical resources (menstrual kits) and educational outreach to change mindsets around this natural biological process.
The Hemkunt Foundation’s post concludes with a call to action: “Let’s continue this movement — for dignity, for health, for every woman. Donate now using the link in bio!”
This highlights the campaign’s dual focus on immediate resource provision and long-term social change, with public support being essential to scaling their efforts.
For Nimrat Kaur, this partnership aligns with her growing influence as a thoughtful voice in public discourse. The 42-year-old actress, who made her Bollywood debut in 2012, has built a reputation for selecting meaningful projects both in India and internationally.
The foundation’s post emphasizes the importance of collaboration in creating meaningful change: “When empathy meets action, real change happens.” This sentiment encapsulates the core philosophy behind the ‘Dhabba Nahi’ initiative—that addressing complex social issues requires both emotional understanding and practical intervention.
As the campaign gains momentum with Kaur’s support, it joins a growing movement of initiatives working to transform attitudes around menstruation and improve access to period products across India.
The partnership between Nimrat Kaur and the Hemkunt Foundation represents a significant step in mainstreaming conversations around menstrual health and dignity in India. By bringing together star power with grassroots activism, ‘Dhabba Nahi’ seeks to accelerate progress on an issue that impacts millions of women daily, while recognizing dignity as a fundamental right for all women and girls.
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