Surbhi Chandna’s Track ‘Ishtam’ Becomes Trending Sensation Across Platforms
The romantic song featuring Vivek Dahiya and Anaira Gupta wins hearts with its cultural fusion
With nearly two decades of experience in the media and entertainment industry, Preeti Jha is a creative producer and director known for her expertise in content creation, production management, and storytelling. Currently serving as a senior creative producer at IncNut Digital, Preeti plays a pivotal role in developing high-impact digital content, overseeing creative strategy, and managing production workflows.
Read full bio of Preeti Jha
Image: Instagram
Surbhi Chandna is celebrating the tremendous success of her latest musical venture ‘Ishtam.’ The popular actress took to Instagram to share her excitement as the song continues to gain traction across various digital platforms. In her recent post, Chandna expressed how overwhelmed she is with the love pouring in for the track. The Instagram post features a promotional image for ‘Ishtam,’ showing the song is trending on Instagram Music and making significant waves across all streaming platforms. This milestone marks an important achievement for Chandna, who has ventured into music production with Feel Good Originals, a music label that recently celebrated its first anniversary.
“ISHTAM WINNING HEARTS! 💕 Trending On Insta Music, Making Waves On All Streaming Platforms. Overwhelmed With The Love Thats Pouring In For Our Latest Track ISHTAM,” Chandna wrote in her caption, clearly delighted with the reception.
‘Ishtam’ represents a unique blend of two distinct cultures, featuring a mix of Malayalam and Hindi lyrics. The song stars Vivek Dahiya as Avyan and Anaira Gupta as Adhira, with Chandna herself taking on the role of producer through Feel Good Originals.
In a previous post announcing the project, Chandna described ‘Ishtam’ as her “dream song,” stating, “A Lot has gone into the making of what we call our Dream Song.” She also emphasized how the track unites “two deeply rooted cultures” through its seamless blend of Malayalam and Hindi lyrics.
The production process appears to have been extensive, with filming taking place in Kochi. In one of her earlier posts, Chandna mentioned wrapping up the ‘Ishtam’ shoot in Kochi before heading to Jaipur for a brief personal trip.
The track features vocals by Kavya Kriti, Yashraj Kapil, and Salamat Khan, with Kavya Kriti as the composer and Yasht as the music producer. The project demonstrates Chandna’s expanding repertoire beyond acting, as she takes on the role of producer for this musical venture.
Directed by Saala Filmy, the music video tells what Chandna describes as “A Tale of Magical Romance” that celebrates “love in Chetta style” – referring to the South Indian cultural elements incorporated into the production.
A New Chapter For Surbhi Chandna
This musical success comes at an interesting time in Chandna’s personal and professional life. The actress recently married her long-term partner Karan Sharma in March 2024, affectionately referring to their union as “Idaan” in several posts. She has been balancing her new married life with various professional commitments, including hosting a food-travel show called “Street Foods of India”.
In a post from earlier this year, Chandna revealed her connection to South Indian culture, stating, “Have always Dreamt of Dressing up like a South Indian. So in love with the Culture that it forced me to Produce ISHTAM.” This passion project seems to have stemmed from her genuine appreciation for South Indian traditions.
Known primarily for her work in television, Surbhi Chandna has established herself as one of the most popular faces on Indian television. Her roles in shows like “Ishqbaaaz,” “Sanjivani,” and “Naagin 5” have earned her a massive fan following. Chandna began her career with a small role in the television show “Taarak Mehta Ka Ooltah Chashmah” in 2009, later gaining recognition for her role as Haya in “Qubool Hai.” Her breakthrough came with “Ishqbaaaz,” where she played the role of Anika opposite Nakuul Mehta.
With ‘Ishtam,’ Chandna appears to be diversifying her career, venturing into music production while maintaining her presence in the entertainment industry through various other projects.
As ‘Ishtam’ continues to gain popularity across streaming platforms, it marks a successful expansion of Chandna’s career beyond acting into music production. The cross-cultural appeal of the song, combined with its romantic storyline, seems to have struck a chord with audiences, fulfilling Chandna’s vision for her “dream song.”
Fans of the actress have responded enthusiastically to this new venture, helping propel ‘Ishtam’ to trending status across multiple platforms and reinforcing Chandna’s versatility as an entertainment professional.
Trivia
Read full bio of Preeti Jha
