Adani Pankha Ad Film Shortlisted For D&AD Award
Celebrating creative mastery and sustainable innovation through an innovative ad project!!
Glendon Moss is a marketer and storyteller with over a decade of experience in digital campaigns, content strategy, writing and performance marketing. Currently heading video content at Incnut Digital, he’s driven brand engagement and revenue for leading D2C brands with campaigns that have earned both commercial impact and international acclaim.
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The advertising world is buzzing as the latest Adani Pankha campaign makes waves on the international stage. The ad film titled “Pehle Pankha Aayega, Phir Bijli Aayegi” has been shortlisted for the prestigious D&AD Awards 2025 in the Film Craft Direction category. The creative collaboration behind the film—comprising Adani Green Energy, Ogilvy India, and Chrome Pictures—has captured industry attention for blending creative storytelling with a strong sustainable message.
Adani Pankha Campaign Emerges As A Creative Forerunner
The campaign is designed to emphasize the timely impact of renewable energy solutions and innovative film craft. The tagline “Pehle Pankha Aayega, Phir Bijli Aayegi” not only serves as a catchy phrase but also reinforces the message that a shift in energy dynamics requires a solid foundation. By juxtaposing everyday reliability with state-of-the-art energy generation, the ad film invites audiences to reimagine conventional narratives around power and progress.
At the helm of this creative masterpiece is director Amit Sharma, whose reputation in the industry has been steadily growing. Known to many by his Instagram handle @iamitrsharma, Amit Sharma brings a refined sense of aesthetic and narrative clarity to his work. His previous projects have not only earned him acclaim but have also brought a cinematic approach to the world of advertisement. In this instance, his nuanced craft has been recognized by one of the most stringent awards in the creative field.
Celebrating Exceptional Film Craft Direction
The film’s nomination in the Film Craft Direction category at the D&AD Awards 2025 underscores its technical brilliance. The accolade is a nod to the well-conceived vision and meticulous attention to detail that defines the ad film. Alongside Amit Sharma, producer Abhishek Notani and the talented team from Chrome Pictures have played pivotal roles in transforming a creative idea into a compelling visual narrative.
The client, Adani Green Energy, is at the forefront of sustainability in India. The company’s association with this ad film exemplifies a growing trend in the corporate sector where environmental consciousness and creative branding intersect. With Ogilvy India steering the agency efforts and Chrome Pictures supporting the production, every frame of the film is a testament to how advertising can be both aesthetically captivating and thematically relevant.
Industry insiders note that this nomination could pave the way for future projects that merge functional messaging with creative excellence. The film not only highlights the technical prowess involved in filmmaking but also reinforces the message of renewable energy—a subject that is becoming increasingly significant worldwide. The project’s success is an indication that well-crafted advertisements can influence public discourse and offer a fresh perspective on environmental challenges.
Amit Sharma’s journey, as outlined in his earlier works and highlighted in various media sources, reinforces his commitment to quality and innovation. His work on other films has often been celebrated for its visual storytelling, whether capturing the grit of a sports drama or the pulse of everyday human moments. This background in delivering engaging narratives enriches the Adani Pankha campaign, making the film a landmark moment in the advertising industry.
A Creative Collaboration For A Sustainable Future
Beyond the technical achievements, the Adani Pankha film’s success lies in its ability to resonate with a diverse audience. It caters to viewers who are keen on sustainability and those who appreciate the art of filmmaking. The campaign’s dual focus on reliable energy solutions and creative expression marks an important shift in contemporary advertising, bridging the gap between brand messaging and cultural influence.
In recent posts, Amit Sharma has hinted at his passion for projects that challenge conventional norms. Although his past work, for instance surrounding his film Maidaan and other creative ventures, has drawn accolades and audience admiration, this current project stands out as an innovative narrative that merges commercial appeal with environmental advocacy.
With the festive energy of the campaign and the robust support from established industry partners, the ad film is set to redefine benchmarks in the advertisement arena. As it awaits further recognition at the D&AD Awards 2025, the industry watches with anticipation to see how this confluence of creativity and sustainability will inspire future campaigns.
This nomination is a celebration of excellence in film craft direction and serves as a reminder that visionary advertising can drive both cultural conversations and responsible innovation. The Adani Pankha campaign not only elevates the brand’s message but also sets a high standard for creative storytelling in the realm of renewable energy.
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