Devgn, Sharvari And Ali Launch Environmental Films
Bollywood icons join with Bhamla for eco films, promoting green change on June 5 for all!
With nearly two decades of experience in the media and entertainment industry, Preeti Jha is a creative producer and director known for her expertise in content creation, production management, and storytelling. Currently serving as a senior creative producer at IncNut Digital, Preeti plays a pivotal role in developing high-impact digital content, overseeing creative strategy, and managing production workflows.
Read full bio of Preeti Jha
Image: Instagram
In a move that merges Bollywood’s glamour with a commitment to the planet, film stars Ajay Devgn, Sharvari, and acclaimed director Imtiaz Ali have teamed up with the Bhamla Foundation to produce two short films for the Tik Tik Plastic 3.0 campaign. Scheduled for release on World Environment Day, June 5, the projects underscore the industry’s growing support for environmental causes while creatively engaging audiences across multiple platforms.
Latest Eco Initiative
The campaign, driven by a digital partnership with Hungama Digital Media Entertainment, aims to bring environmental concerns into the spotlight. One of the short films, titled Earthing, will feature Ajay Devgn in a solo role. The project is set to capture the essence of connecting with nature, highlighting the importance of sustainable practices. In a complementary effort, the second film—yet to be titled—will cast Devgn alongside Sharvari, adding a dynamic interplay between characters as they navigate themes of renewal and ecological responsibility.
Creative Collaboration
Directed by Imtiaz Ali, whose career spans iconic cinematic narratives and now environmental storytelling, both films promise a balanced mix of entertainment and advocacy. The choice of Ali as the creative lead is significant. His previous works have consistently blended rich storytelling with striking visuals, and this venture into eco-friendly narratives is expected to reflect a similar commitment to quality and message. The collaboration is also a testament to Bollywood’s commitment to harnessing star power for greater social impact.
A glance at the promotional materials—shared on the official Bollywood Hungama Instagram account—shows a behind-the-scenes look at the creative process. The images reflect the spirited energy of the team and provide a sneak peek into the thoughtful production values that are set to define these short films. The visuals, showcasing intense expressions and a natural backdrop, subtly echo the environmental theme at the heart of the campaign.
Environment Campaign Impact
The Tik Tik Plastic 3.0 initiative is not just about films; it is a call-to-action. By engaging prominent figures from Bollywood, the campaign aims to inspire audiences to rethink their relationship with the environment. The planned release on World Environment Day leverages the day’s global significance, ensuring that the message of sustainability resonates widely.
Industry insiders note that campaigns like these are part of a broader trend where celebrities and filmmakers collaborate on social issues. With climate change and environmental degradation continuing to dominate global headlines, initiatives that combine entertainment with activism have found a ready audience. The film projects, while innovative in their cinematic approach, serve as an effective medium for spreading awareness about reducing plastic use and encouraging eco-friendly behavior.
A New Chapter In Storytelling
The films mark a new chapter in environmental storytelling. Rather than using traditional documentary formats, the creative team has opted to use narrative storytelling to engage viewers emotionally. This approach helps bridge the gap between urgent socio-environmental issues and mainstream entertainment, making the messages more accessible and appealing.
The involvement of top-tier Bollywood talent not only elevates the campaign’s profile but also reflects their willingness to step beyond conventional roles. Ajay Devgn’s solo portrayal in Earthing is anticipated to be a powerful narrative drive, while the on-screen chemistry between him and Sharvari in the untitled project promises additional layers of emotional depth. Additionally, Imtiaz Ali’s direction is expected to weave in subtle yet impactful messages on environmental responsibility without compromising entertainment value.
Reflecting on the initiative, industry observers have pointed out that this blend of art and activism could set a precedent for future projects aimed at social causes. As environmental concerns become paramount in public discourse, leveraging the appeal of cinema appears to be an effective strategy to spark dialogue and encourage change.
Bollywood Hungama’s role as the digital partner underscores the importance of media in disseminating these messages. With their extensive reach and influence, the digital release strategy is geared toward engaging a diverse audience—from die-hard film enthusiasts to environmentally conscious citizens. The campaign not only promises entertainment but also a meaningful conversation about sustainability.
By placing environmental advocacy at the forefront of their creative efforts, the team behind Tik Tik Plastic 3.0 is proving that art and activism can indeed go hand in hand. The upcoming release on June 5 is poised to become a talking point among both cinephiles and environmentalists alike, marking a collaborative effort to drive social change through innovative storytelling.
Read full bio of Preeti Jha
