Parle Marie TVC Elevates Marathi Advertising
A vibrant Marathi campaign with top talent, creative flair, and energetic on-set moments!!
With nearly two decades of experience in the media and entertainment industry, Preeti Jha is a creative producer and director known for her expertise in content creation, production management, and storytelling. Currently serving as a senior creative producer at IncNut Digital, Preeti plays a pivotal role in developing high-impact digital content, overseeing creative strategy, and managing production workflows.
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Image: Instagram
Parle Marie, a celebrated name in the world of consumer products, has rolled out an engaging Marathi TV commercial that is quickly generating buzz. The ad, backed by Parle Products and brought to life by Complete Films under the direction of Vijay Veermal, is turning heads with its innovative narrative and energetic execution. The campaign’s tagline, “Jar Pahije Marie, Tar Mhana Parle Marie nahitar padel bhari! Asach, Janhitat Jari!” encapsulates the vibrant and fearless spirit of the commercial.
Production Insights
The TVC features a superb ensemble of talent that includes familiar faces such as Home, Onkar Raut, Pallavi Patil, Kitty, Abhidnya Bhave, Shreya Bugde – Sheth, Shop, Ashutosh Wadekar, and Anagha Bhagare – also known as Anaghaa (Atul) on social platforms. The production was meticulously orchestrated by a dedicated crew that includes industry stalwarts like cinematographer Rajesh Nare, music maestro Aman Pant, production designer Viveka Banja, and several proficient assistants such as the first assistant director Dane Ross and second ADs Aniket Khabade and Preshika. With production controlled by Amith Kumar and managed by the dynamic duo of Akshay Shetty and Prashant Pachauli, every detail has been attended to with precision.
Creative Journey
Working on this project was a pleasure articulated by the creative team – an experience marked by immense talent and contagious energy on set. The team, led by the agency Thought Blurb, with Vinod Kunj as Chief Creative Officer, National Creative Director Renu Somani Karwa, and Executive Director Nidha Luthra, collaborated seamlessly to present a narrative that resonates with the spirited Marathi audience. The ad’s ingenuity is underscored by its creative team’s ability to blend traditional flavors with modern storytelling, a feat that has resulted in a compelling commercial narrative.
Drawing attention to the meticulous work behind the scenes, production credits reveal the dedication behind every shot. From costume stylist Monika Singh with her keen eye for detail to the innovative casting direction from Tia Jha and Aniket Khabade, the ad is a testament to coordinated excellence. The contribution of roles such as the storyboard artist Joel Solomon, DA Ridhi Rajpal, and lighting specialists Light N Light reflects the many layers of artistry involved in the campaign’s creation. Such detailed craftsmanship ensures that the ad isn’t just a commercial but an aesthetic experience that captivates its audience.
Behind-the-scenes Energy
A glance at the behind-the-scenes images captured by Rudrangsh Gupta reveals a set buzzing with creative energy. The shared Instagram posts, including one showing a candid moment on set, underscore the authentic vibe and camaraderie evident during production. These visuals reveal a dynamic film crew, propelling the storytelling with every cue, and serve as a visual testament to the effective collaboration between the production house and the creative team.
The meticulously choreographed sequences and rigorous direction reveal that every aspect—from the lighting equipment provided by Uni 10 and the confident hands of the grip team from Grip Works to the skilled post-production work by Pictures Post Studios—is designed to create an immersive viewer experience. Each production element, whether it is the technical precision offered by senior technician Ashish Sawant, or the artful contributions made by costume assistant Babita Pal, reinforces the campaign’s message of quality and innovation.
Celebrity Presence And Impact
Noteworthy among the cast is Anaghaa Bhagare, whose involvement has added an extra layer of charm to the commercial. Already recognized on social media under @anaghaa_atul, Anaghaa brings star quality and authenticity to her role, further enriching the narrative. Her presence, combined with the passionate performance of the entire ensemble, provides viewers with an aspirational glimpse into the creative process behind one of Marathi television’s most talked-about ads.
The project is not just a celebration of creative excellence, but also a reflection of the vibrant spirit that characterizes Marathi advertising today. The teamwork clearly shines through in every frame, with each member of the crew from the director’s chair to the smallest support role playing a vital part in shaping the final product. Viewers are left with a sense that this isn’t merely an advertisement – it is a well-crafted celebration of talent, culture, and innovative spirit. The campaign’s success can be seen in the palpable energy shared across social media, as behind-the-scenes posts and production stills give fans an exclusive window into the diligent work behind the final masterpiece.
The commercial serves as another milestone for Parle Products, further solidifying its commitment to creative storytelling that connects at a cultural level. With expert direction, a talented cast, and an experienced crew, the Parle Marie TVC sets a high benchmark for future advertising projects in the region.
The TVC stands as a clear example of how bold ideas and teamwork can create compelling content that resonates with audiences. As the ad continues to circulate both on television and digital platforms, its impact is being felt far beyond the confines of the small screen, reaffirming Parle Marie’s place in the hearts of consumers and creators alike.
Read full bio of Preeti Jha
