Subhash Ghai At Radio City Studio
Veteran icon promotes Amaira film event spotlighting the essence of friendship and family.

Image: Instagram
In a spirited promotional event at Radio City Studio in Mumbai, celebrated filmmaker Subhash Ghai was seen engaging with the cast and crew of the upcoming Marathi film Amaira. The event, designed to connect with the Marathi audience, centered on the film’s theme that friendship is the strongest bond within a family and a celebration of life. With its release slated for May 23 in cinema halls across Maharashtra, Amaira is already generating significant buzz among film enthusiasts and general audiences alike.
Event At Radio City Studio
The vibrant session at Radio City Studio offered an exclusive glimpse into Amaira’s production values and story. Attended by actors and key members of the production team, the event was marked by live interactions, on-the-spot interviews, and candid discussions on the film’s narrative. Social media feeds lit up with posts and images capturing the essence of the day. One Instagram post shared by the event organizers showcased the cast discussing the film’s central theme—highlighting the idea that the best relationships within a family are built on friendship. This refreshing take on familial bonds promises to deliver both humour and a heartfelt narrative in the film.
Subhash Ghai, a revered name in Indian cinema with an illustrious career spanning decades, graced the event with his presence. Known for classics that have defined Bollywood’s narrative style, his involvement in the Amaira promotional circuit has added an extra layer of excitement. As someone who has directed and produced some of the most iconic films in the industry, his attendance not only elevates the film’s profile but also bridges his legacy with the new wave of Marathi cinema.
Film Amaira Release
Amaira, produced by Mukta Arts Ltd in association with Tips Marathi for the musical segment, is set to hit the screens on May 23. The film’s promotional strategy involves an innovative mix of traditional film promotion and modern digital engagement. Instagram posts from the production team and cast have been hinting at the film’s narrative, with one post explicitly stating that this film celebrates life through a beautiful confluence of friendship and family ties. A blend of catchy trailers and poignant behind-the-scenes footage has already captivated the audience, ensuring that the film’s release remains one of the most anticipated events of the season.
The event at Radio City Studio not only served as a promotional platform for Amaira but also reaffirmed how traditional media spaces can be effectively combined with social channels to create a multi-dimensional storytelling experience. Enthusiastic fans and curious onlookers were treated to an immersive experience that underscored the emotional and musical facets of the film. With Tips Marathi collaborating on the music, the film is poised to offer a collection of stirring melodies and vibrant rhythms that resonate with the themes portrayed on screen.
Subhash Ghai’s Legacy
Subhash Ghai’s career is a testament to the transformative power of cinema. With landmark films that have left an indelible mark on Indian culture, he has been a pioneer in marrying storytelling with music and visual spectacle. The Radio City Studio event provided an opportunity for the audience to witness his transition from legendary filmmaker to a mentor and promoter of fresh voices in the industry. His comments during the session touched on how embracing themes like friendship and familial bonds can lead to timeless cinema, echoing his own filmic philosophies from classics like Ram Lakhan and Karma.
Beyond the event, enthusiastic buzz on social media continues to reflect the audience’s anticipation. Related Instagram posts have captured moments from the day—ranging from snapshots of the studio setup to candid moments with the cast. In one of the posts, the film’s tagline and release details were reiterated, while another showcased behind-the-scenes glimpses of the actors discussing their roles. This seamless blend of traditional media engagement with digital storytelling is a nod to the evolving ways in which films are promoted in today’s era.
As the Marathi film industry gears up for Amaira’s release, the Radio City Studio event stands as a memorable chapter in the movie’s pre-release journey. The convergence of Subhash Ghai’s seasoned vision with innovative promotional techniques has set a high bar for upcoming film launches. With robust collaborations and a clear narrative focus, Amaira is well-positioned to not only entertain but also evoke deep emotional responses from its audience.
The studio event encapsulated more than just promotional chatter—it was a celebration of cinema’s enduring power to unite communities and evoke shared experiences. As fans mark their calendars for May 23, the hope is that Amaira will emerge as a film that reinforces family bonds while celebrating the vibrant spirit of friendship.
The energy and enthusiasm witnessed at Radio City Studio undoubtedly herald a promising start for Amaira. With veteran support, cutting-edge production values, and an engaging narrative, the film is poised to become a noteworthy milestone in contemporary Marathi cinema.

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