Excel Entertainment Thanks Fans For ‘Ground Zero’ Support As Film Hits Theaters
Emraan Hashmi's BSF thriller draws audience praise amid successful theatrical run nationwide.
Jehangir Irroni is a filmmaker and creative director with over 18 years of experience in directing ad films, corporate videos, web series, and television shows. As assistant vice president - Videos at IncNut Digital, Jehangir is involved in producing and directing videos and infomercials.
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Excel Entertainment has expressed heartfelt gratitude to audiences for their overwhelming support of their latest release, “Ground Zero.” The production house shared a series of promotional images on Instagram, thanking viewers for their positive reception to the film that is currently running in theaters nationwide.
In their recent Instagram post, Excel Entertainment wrote, “Thank you for all the love on #GroundZero. Watch Ground Zero, in cinemas now.” The post featured multiple promotional images from the film, showcasing key moments and highlighting the film’s theatrical release.
The images capture dramatic scenes from the thriller, including intense action sequences and emotionally charged moments, giving viewers a glimpse into the film’s gripping narrative.
“Ground Zero” stars Emraan Hashmi in the lead role, portraying a brave BSF (Border Security Force) officer leading a mission against an unseen enemy. The film also features a talented ensemble cast including Sai Tamhankar, Zahan Kapoor (tagged as @zyhssn), Deepak Paramesh, Lalit Prabhakar, and Rockey Raina.
The military thriller is directed by Tejas Deoskar and produced by the powerhouse team of Ritesh Sidhwani and Farhan Akhtar under their Excel Entertainment banner, in association with Dreamz Kraft Entertainment and Talisman Films.
Based on previous promotional posts from Excel Entertainment, “Ground Zero” tells the story of a hunt led by a brave BSF officer against “an enemy no one had seen.” The film appears to highlight the courage and sacrifice of India’s Border Security Force soldiers who protect the nation’s boundaries.
One of the film’s promotional taglines, “Ab Prahaar Hoga” (Now the attack will happen), suggests a narrative centered around a military offensive or counterterrorism operation. The film seems to combine elements of action, patriotism, and military strategy.
Excel Entertainment has been actively promoting “Ground Zero” across social media platforms. Their recent campaign included releasing the patriotic song “Fateh” (Victory), described as “a song of victory” in their promotional materials.
The film’s marketing emphasized themes of bravery and national service, with taglines such as “A faceless enemy, a fearless hero” and “A salute to the spirit of the BSF.”
With “Ground Zero” now playing in theaters nationwide, Excel Entertainment continues to strengthen its position in producing content that combines commercial appeal with meaningful storytelling. The company has tagged multiple partners in their promotional posts, including AA Films for distribution and Zee Music Company for the film’s soundtrack.
Audiences interested in watching “Ground Zero” can find it in theaters near them, with tickets available for booking now. The film appears to be generating positive word-of-mouth, as evidenced by Excel Entertainment’s gratitude post acknowledging the love received from viewers.
As Excel Entertainment moves forward with its diverse slate of productions, “Ground Zero” adds to their growing catalog of films that showcase Indian stories with universal appeal, continuing their tradition of quality filmmaking that began over two decades ago.
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