Ittaa Kittaa Brings Sasu-Vahu Laughter To Gujarati Streaming
Relish quirky sasu-vahu humor fused with drama in Ittaa Kittaa streaming on ShemarooMe now

Image: Instagram
In a vibrant celebration of Gujarati family dynamics, Ittaa Kittaa is now streaming on ShemarooMe. This new film promises a delightful fusion of humor and drama, centering on the age-old, yet ever-refreshing, banter between a daughter-in-law and her mother-in-law. The film’s tagline, which hints at the sweet and spicy exchanges characteristic of traditional Gujarati households, has already created a buzz among cinephiles and family audiences alike.
Production And Direction
Ittaa Kittaa stands out as a creative milestone in Gujarati cinema. Presented by Janvi Productions in association with Gayatri Productions, the film is directed by the talented duo Abhinn Sharma and Manthan Purohit. Their joint vision is evident in every frame, as they weave together the intricacies of familial relationships with a playful yet respectful tone. The film’s crisp storytelling is supported by the script written by Antima Pawar and Azhar Saiyedd, ensuring that the narrative remains both engaging and relatable.
Dynamic Cast And Crew
The film boasts an ensemble cast that brings its quirky characters to life. With performances by Raunaq Kamdar, Manasi Parekh, Alpana Buch, Jia Vaidyaa, and Princy Prajapati, audiences can expect memorable portrayals that capture the nuances of everyday relationships. The cast, well-versed in both comedy and drama, delivers lines that resonate with viewers who are familiar with the playful quarrels and heartfelt reconciliations typical of Gujarati households.
Supporting these performances is a robust crew whose contributions have been pivotal to the film’s production. Director of Photography Tapan Vyas ensures that each scene is visually appealing, while the meticulously arranged credits – from production heads and executive producers to art directors and sound designers – underscore the collaborative effort behind the project. The layered efforts of the crew have culminated in a film that not only entertains but also pays tribute to the cultural ethos of Gujarat.
Gujarati Film And Shemaroome Collaboration
ShemarooMe, an established name in the digital entertainment arena, is curating this film as part of its expanding portfolio of regional cinema. With its rich legacy in film preservation and content streaming, ShemarooMe now adds another gem to its collection—a film that promises both nostalgia and novelty. Backed by an illustrious history in the entertainment industry, ShemarooMe continues to resonate with audiences by delivering high-quality regional content. An examination of the company’s milestones reveals a consistent commitment to storytelling that is authentic and culturally rooted, a commitment that Ittaa Kittaa clearly exemplifies.
Audience Reception And Social Buzz
The anticipation around Ittaa Kittaa is palpable on social media. With hashtags such as #IttaaKittaa, #RaunaqKamdar, #ManasiParekh, and #GujaratiFilm trending among fans, early reviews have highlighted the film’s refreshing portrayal of sasu-vahu dynamics. This playful narrative has struck a chord with audiences who appreciate a blend of humor and heart in family dramas. The film’s clever dialogue and situational comedy invite viewers to relive their own experiences of familial quirks, making it both a mirror and a celebration of Gujarati culture.
In related social media updates, content creators and regional influencers have underscored the film’s approach to storytelling—a blend of light-hearted comedy and relatable domestic drama. Past productions by ShemarooMe, such as the popular titles highlighted in previous Instagram posts, have set the stage for this new release. With Ittaa Kittaa, the platform continues to enhance its signature style of engaging storytelling, connecting with audiences not only on large screens but also through digital interfaces.
Cultural Nuances And Family Ties
At its core, Ittaa Kittaa is more than just a film; it’s an exploration of the cultural subtleties that define Gujarati family life. The title itself hints at the playful and sometimes mischievous exchanges that characterize relationships within a joint family. As viewers experience the back-and-forth banter between sasu and vahu, they can also appreciate the underlying respect, love, and togetherness that bind families together. This portrayal is both timely and endearing, offering a slice-of-life perspective that stays true to its cultural roots while appealing to a modern audience.
The intricate detailing—from costume styling that reflects traditional Gujarati attire to the light, rhythmic background score—creates an immersive viewing experience. Each element, carefully curated by professionals such as costume stylist Jagruti Parmar and music experts like Kedar and Bhargav Purohit, adds depth to the film’s narrative. It is a collective work where every role, whether on or off the screen, contributes to a vibrant mosaic of entertainment.
The film’s charm lies in its capacity to connect with diverse audiences. For families looking for a feel-good experience or for individual viewers who appreciate culturally rich humor, Ittaa Kittaa offers a refreshing break from the conventional. As streaming platforms continue to evolve, regional films like this are setting a new benchmark for authenticity in cinema and digital storytelling.
In a media landscape that is increasingly global yet deeply local, Ittaa Kittaa reinforces the significance of regional narratives. It’s a film that not only entertains but also reflects the vibrant tapestry of Gujarati life, making it a must-watch for anyone who cherishes family-centric stories with a humorous twist.

Read full bio of Jehangir Irroni