Lights, Camera, Lies Premieres July 1
Bold film mixing MMA drama and workplace justice, premiering on Amazon Prime and more now.
Cynthia Jean Daniel has worked across fashion, content, and video production, combining design, storytelling, and media. She has directed over 1,500 influencer videos and worked on digital campaigns, brand promotions, and runway shows.
Read full bio of Cynthia Jean Daniel
Image: Instagram
The film Lights, Camera, Lies is set to make a bold statement on July 1 as it premieres on Amazon Prime Video and the Shorts TV Network. Merging high-impact MMA action with an incisive look at workplace abuse, the film promises both adrenaline-pumping sequences and a powerful social commentary. Written, directed, and produced by Dinesh Sudarshan Soi, this project is a testament to theater that dares to speak the truth behind the glamour of the camera.
Breaking The Narrative
From the very first frame, Lights, Camera, Lies draws viewers into a world where power dynamics are distorted by the lens of deception. The film’s tagline — “In a world of power, where the camera lies, an MMA Champion stands tall – they chose to fight. When silence breaks, justice speaks” — encapsulates its core message. With its deft blend of combat sports and a hard-hitting exploration of oppression in the workplace, the story challenges conventional narratives. The movie not only celebrates the physical prowess of its protagonists but also serves as a rare platform for addressing issues of injustice and abuse in professional environments.
Dinesh Sudarshan Soi has brought his multifaceted vision to the fore, assembling a talented crew under the banner of DSCreations Entertainment. The project features a host of technical experts including Vikas Sharma on cinematography, Harpal Singh Pali as the action director, and creative architect Sonia Malhotra Soi. Each role has been executed with precision, ensuring that both the high-octane fight sequences and the nuanced dramatic moments are captured impeccably.
A Platform For Justice
Underlying the high-energy fight scenes is a deeper commentary on workplace abuse, symbolized by the hashtag #EndWorkplaceAbuse. The film confronts unsavory realities by echoing the voices of those who have long been silenced. It uses the medium of cinema to push for a revival of justice, encouraging viewers to question established power structures. By interlacing the raw grit of MMA with a socially relevant narrative, Lights, Camera, Lies sets itself apart from conventional sports dramas.
Adding to the film’s wide appeal is its accessibility. In today’s digital era, the premiere is not confined to traditional cinema screens. In addition to Amazon Prime Video and Shorts TV Network, viewers can enjoy the film on various applications such as Airtel Xstream, Watcho, OTTplay, PlayBox, and Tata Play Binge. For those preferring DTH services, the film can also be watched via Airtel Digital TV, Dish TV, d2h, and Tata Play with a simple missed call subscription. Such a multi-platform release ensures that Lights, Camera, Lies reaches a diverse, pan-Indian audience.
Star Spotlight: Karishma Sharma
Among the ensemble cast, Karishma Sharma stands out not only as a talented performer but also as a symbol of resilience and social responsibility. With a rich background in film and endorsements highlighted on a respected platform such as Wikipedia, Sharma’s work reflects both beauty and grit. Her involvement in Lights, Camera, Lies underscores the film’s commitment to tackling real-world issues while entertaining audiences with stellar performances. Frequently praised for her dynamic screen presence, Karishma brings a sense of authenticity and passion to her role, resonating deeply with viewers on both emotional and intellectual levels.
She joins an impressive lineup that includes Rajawata Chintya, Yajur Marwah, Varun Kasturia, Shrutika Gaokkar, Priyanka Mishra, and Neha Chhabria. This collaborative effort has resulted in a film that is as much about personal redemption and the fight against subtle injustices as it is about high-flying combat techniques.
Wide Reach & Accessibility
The production values do not stop at exceptional storytelling and powerful performances. Lights, Camera, Lies boasts a meticulously curated technical team. The background score by Gawd Sanket, sharp editing by Arjunt Bhardwaj, and color grading by Satam Makrand add layers of sophistication and intensity to the narrative. Behind the scenes, the film’s stills and BTS images, captured by KP Mehta, offer fans an exclusive look at the labor of love that is DSCreations Entertainment’s latest venture.
The innovative release strategy, which spans OTT platforms and DTH services, reinforces the film’s commitment to reaching audiences where they are. Clear instructions have been provided for DTH subscribers including missed call details for Airtel Digital TV, Dish TV, d2h, and Tata Play. This seamless integration across traditional and digital media highlights the evolving landscape of film distribution in India.
The film is a vivid reminder that modern cinema can be both entertaining and transformative. With its potent mix of visceral MMA scenes and a narrative that challenges workplace injustices, Lights, Camera, Lies is poised to captivate and inspire. It is a film that not only entertains but also provokes thought about the societal structures that, for too long, have gone unchallenged.
This premiere marks a significant milestone in the careers of everyone involved. A blend of hard-hitting action and socially relevant drama, the film is expected to spark conversation and wider social discourse. By engaging with both the edge-of-the-seat excitement of a sports drama and the poignant reality of workplace abuse, Lights, Camera, Lies successfully bridges the gap between pure entertainment and impactful storytelling.
Trivia
Read full bio of Cynthia Jean Daniel
