The Eken: Benaras Celebration
Film, food, and memories unite at Soul of Bengal; a cultural adda that sparks pure joy!!!
Jehangir Irroni is a filmmaker and creative director with over 18 years of experience in directing ad films, corporate videos, web series, and television shows. As assistant vice president - Videos at IncNut Digital, Jehangir is involved in producing and directing videos and infomercials.
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Image: Instagram
The Bengali film scene buzzed with excitement as The Eken: Benaras e Bibhishika, produced by Hoichoi Studios, hosted an intimate celebration that brought together cinema, culinary delights, and cherished memories. The event, held at the renowned Soul of Bengal restaurant, saw a lively informal adda in collaboration with Straight Up with Shree. From behind-the-camera reminiscences to mouthwatering food, the celebration encapsulated both the spirit of the film and the cultural fabric of Benaras.
Cinematic Celebration And Culinary Delights
In a setting that balanced food and film, the event emanated an energy only experienced when a film’s journey meets real-life storytelling. Guests enjoyed a spread of sumptuous cuisine while mingling with the cast, crew, and storytellers behind this iconic Bengali production. The venue, Soul of Bengal, served as the perfect backdrop to reminisce about the extensive shoot conducted in the ancient bylanes of a city steeped in history. This behind-the-scenes gathering was not just about celebrating a film’s success—it was about sharing moments that enriched its narrative.
Attendees recounted fond memories of the shoot, where every alley and corner of the city contributed to the film’s authenticity. The Eken: Benaras e Bibhishika has made headlines with its smashing opening week and subsequent national release, and this celebration was another milestone marking its cultural impact. The intimate adda over food allowed everyone to revisit those moments in a relaxed atmosphere, underscoring the connection between storytelling and shared experiences.
Behind The Scenes And Heartfelt Reminiscences
During the event, conversations flowed as freely as the local cuisine. Members of the production team shared insights from the shoot, recalling humorous exchanges and unexpected challenges encountered while filming in historic Benaras. These stories provided a window into the creative process, emphasizing how authenticity can be captured when the filmmaking journey is intertwined with genuine local experiences.
The ambience was enhanced by striking visuals shared on Instagram. One of the featured images captured by the team showed the smiling faces of the cast and crew against the vibrant backdrop of Soul of Bengal. This image, widely circulated on social media, has become synonymous with the film’s unique charm. In addition, several related Instagram posts from the official handles further documented the excitement of the event. For instance, one post highlighted the joyous spirit of the celebration with behind-the-scenes snapshots, while another featured an energetic dance performance that echoed the film’s pulsating vibe. These posts, collectively, enriched the narrative of the film’s promotional journey.
Celebrity Spotlight And Digital Buzz
Among the stars present was Ishaa Saha, known on Instagram as @ishaasaha_official. Her presence at the event added an extra layer of glamour and excitement, drawing attention from both fans and critics alike. Ishaa’s engagement during the event, along with candid moments captured on camera, has since become a talking point on social media. Her active involvement not only signifies the film’s credibility but also highlights the evolving relationship between film promotions and digital media.
The collaboration between The Eken team and Straight Up with Shree was a natural fit. Both platforms are celebrated for their commitment to genuine storytelling, and the event underscored this shared vision. The celebration served a dual purpose by acting as both a promotional activity and a cultural gathering where food, film, and memories coalesced harmoniously.
A Triumphant Opening And National Release
The film’s national release has already set the box office abuzz, with critics praising its narrative and immersive visuals. This event at Soul of Bengal was yet another demonstration of how the power of storytelling transcends the silver screen. As audiences flock to theatres, they are not just witnessing a film but are part of a larger journey that began long before the curtains rose. Every conversation and every shared laugh at this event was a reminder of the collective effort that goes into making a film a success.
The spirit of the adda also resonated in the digital realm. Social media users, tapping into the energy of the celebration, have been quick to share their impressions. Alongside official posts, fans re-shared moments from the event, making the celebration a trending topic among enthusiasts of Bengali cinema. The use of hashtags like #TheEken, #BenarasEBibhishika, and #SoulOfBengal further amplified the event, weaving together online discussions with real-world experiences.
In the current landscape of film promotion, events like these bridge the gap between cinematic art and cultural heritage. The lively adda at Soul of Bengal was a perfect example of this synthesis—a true celebration of film, food, and the timeless spirit of Benaras. As the film continues to draw crowds across theatres nationally, it reaffirms that the best cinematic experiences are those enriched by genuine human connection and cultural pride.
Audiences, if you haven’t yet, are encouraged to grab your popcorn and secure your seats at the nearest theatre to witness this cinematic marvel firsthand. With the enchanting blend of genuine remembrances, engaging performances, and a heartfelt celebration, The Eken: Benaras e Bibhishika is not merely a film—it’s an experience that resonates with every heartbeat of Bengali culture.
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