New Single ‘My Song, My Baby’ Launches May 23
Fresh Indie Pop track, crafted with heart and released under the famed Merchant Records!!!

Image: Instagram
In a refreshing twist to the indie pop scene, an exciting new track titled “My Song, My Baby” is set to drop on May 23. The announcement comes with a burst of energy and genuine emotion, promising listeners a deeply personal piece of music. The single is produced in collaboration with the exceptionally talented Dil Shaads, whose creative acumen has consistently added vibrancy to every project he touches.
Big Announcement
The artist behind the news shared a heartfelt post on social media, beginning with a bold declaration: “Big Announcement‼️📢” This phrase captures the anticipation that has been building among fans and music enthusiasts alike. In her post, she explains that this track is not just another release; it is a special piece of her heart, crafted meticulously to resonate with listeners on a personal level. With gratitude evident in every word, she thanks Salim Sir and Merchant Records for providing the platform to amplify her voice. Merchant Records, known for its commitment to supporting independent artists, continues to be a launchpad for fresh sounds and innovative musical expressions.
The post also shows appreciation for the team behind the project. The artist extends thanks to her collaborators and friends, naming several who have contributed their support throughout her musical journey. Among them are notable personalities like Shifa Ruby and a host of others whose consistent encouragement has played a crucial role in bringing this project to life. With supportive hashtags like #HoldMyHand, #ShifaRuby, and #NewRelease featured prominently, the post rings with the optimism of a community bound by music and shared creative passion.
For those unfamiliar with the label, Merchant Records is synonymous with fostering unique voices in the music industry. Founded by the iconic musical duo Salim Sulaiman, the label has built a reputation for blending innovative sounds with authentic storytelling. Salim Sulaiman, whose excellence in music composition has been celebrated widely, remains a constant mentor and supporter for emerging talents. His involvement not only elevates the project but also reassures fans that they are in for a well-crafted and memorable release.
The track “My Song, My Baby” hints at a soulful blend of soft pop and indie vibes—a sound that is both fresh and reminiscent of the heartfelt ballads that have defined this genre. The production, overseen by Dil Shaads, is expected to feature lush instrumentation and a rhythmic pulse that perfectly complements the lyrical intimacy of the song. For listeners, the release is more than a musical offering; it is an invitation into the artist’s inner world, a glimpse of her creative journey characterized by passion and resilience.
In parallel with today’s announcement, the recent activities on social media further underscore the vibrancy of the indie music scene. Earlier posts, including releases like “Zidd Hai” and “Sajni – our song, our soul,” have positioned Merchant Records as a hub for fresh, original music. Each release weaves together intricate soundscapes and poignant narratives, building a legacy of songs that speak to real-life emotions and experiences. This upcoming track is expected to continue that tradition, delivering an experience that is both personal and universally relatable.
Mark Your Calendars
Fans are urged to mark their calendars for May 23, as this release promises to be one of the year’s most heartfelt and innovative musical statements. The artist’s social media post, marked with an enthusiastic reminder to mark the date, conveys the significance of this moment. It clearly signals that the track is poised to capture the attention of not only her loyal fan base but also a wider audience that appreciates raw and authentic musical expression.
The collaboration is emblematic of the evolving trend in indie music where artists value authenticity and emotional honesty over mere commercial appeal. By working closely with accomplished professionals like Dil Shaads and receiving unwavering support from partners like Salim Sulaiman and Merchant Records, the project exemplifies a collective creative endeavor. Every note and lyric is imbued with intention, a testimony to the hard work and dedication invested in the making of this track.
Beyond the music itself, the release of “My Song, My Baby” can be seen as a celebration of independence and artistic freedom. It reflects the mentality of today’s musicians who strive not only for commercial success but also for genuine connection with their audience. With a robust production team and an encouraging network of peers, the artist is positioned at the forefront of a movement that is redefining pop sensibilities in India’s dynamic music environment.
As anticipation mounts, industry insiders and fans alike are eagerly awaiting the drop. The release is expected to invigorate playlists on streaming services and spark discussions on social media platforms. In a landscape where new music is constantly vying for attention, this announcement stands out for its sincerity, its promise of quality, and its celebration of true artistic expression. The single, with its inclusive messaging and supportive community vibe, serves as an inspiration for both listeners and aspiring musicians.
With every detail carefully curated—from the stirring beats crafted by Dil Shaads to the steadfast guidance of Salim Sulaiman—the forthcoming release of “My Song, My Baby” promises to be a milestone event in the indie pop arena. It is a project that not only marks the next step in the artist’s career but also reinforces the power of collaboration and the importance of nurturing creative vision.
In the coming days, further details about the track, including behind-the-scenes glimpses and interviews, are expected to emerge. For now, the countdown to May 23 has begun, and the excitement in the air is palpable. Fans can look forward to a song that is as much about love and life as it is about the joy of making music.

Read full bio of Preeti Jha