Niharica Raizada Shares Behind-The-Scenes Glimpses From Her Music Video ‘Ishqbaazi’
The actress-producer gives fans an inside look at the making of her latest musical venture
Jehangir Irroni is a filmmaker and creative director with over 18 years of experience in directing ad films, corporate videos, web series, and television shows. As assistant vice president - Videos at IncNut Digital, Jehangir is involved in producing and directing videos and infomercials.
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Actress and producer Niharica Raizada has offered fans a glimpse into the making of her upcoming music video “Ishqbaazi” through a behind-the-scenes post on Instagram. The BTS footage showcases the creative process and teamwork that went into crafting the musical project.
PRODUCTION POWERHOUSE
The music video is a joint venture between Alligrass Entertainments and Raizada Entertainments, with Niharica Raizada herself taking on multiple roles as lead actress, producer, and writer. She is joined by co-producer Bhim Singh in bringing this project to life.
In front of the camera, Raizada stars alongside lead actor Rahul Choudhry, with direction handled by Yuvraaj Parashar. The choreography, a key element for any music video, has been crafted by Piyush Sen, while the visual aesthetics were captured by cinematographers Sukumar Jatania and Jogendra Panda.
MUSICAL TALENTS
The musical backbone of “Ishqbaazi” features vocalist Pratiksha Vashishtha as the lead singer, with additional young talents from Sur Sanskar Academy of Music contributing to the track. The musical composition is a collaborative effort between Aslam Keyi and Rahul Nair, while the lyrics were penned by Dev Pandey and Amitabh Ranjan.
The post-production team includes BTS editor Shadap Memon, main editor Gaurav, and DI colorist Bhushan Dalvi, with hair and makeup by Sajeda Sayed Nazir.
A MULTI-TALENTED ARTIST
Niharica Raizada is more than just an actress and producer. She is a cardiologist by education who transitioned to the entertainment industry. Born in Luxembourg to an Indian father and a mother of Luxembourg origin, Raizada has represented Luxembourg in the Miss Universe pageant.
Her acting career includes roles in films like “Masaan” and “Baby,” with a notable appearance in Rohit Shetty’s “Sooryavanshi” alongside Akshay Kumar and Katrina Kaif. Her diverse background combines medical expertise with beauty pageant experience and acting talent.
THE ‘ISHQBAAZI’ ROLLOUT
The release strategy for “Ishqbaazi” seems well-planned, with Raizada having shared multiple promotional posts about the music video in recent days. Prior to the BTS footage, she posted the official credits and several promotional images with the tagline “From our Hearts to your Hearts ❤️,” suggesting a personal connection to this project.
While no official release date has been announced in the posts, the steady stream of promotional content indicates the music video may be launching soon. The production values visible in the BTS footage suggest a professional, high-quality production that aligns with mainstream Bollywood music video standards.
The project represents Raizada’s continued expansion in the entertainment industry, showcasing her versatility as she takes on multiple roles behind and in front of the camera for “Ishqbaazi.”
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