Priya Mallick & Akshara Singh’s Bhojpuri Hit ‘Khela Hove’ Soars Past 5.1M Views
Collaborative magic in Bhojpuri music unites fans with vibrant rhythms and pure passion!!
Glendon Moss is a marketer and storyteller with over a decade of experience in digital campaigns, content strategy, writing and performance marketing. Currently heading video content at Incnut Digital, he’s driven brand engagement and revenue for leading D2C brands with campaigns that have earned both commercial impact and international acclaim.
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Mumbai, May 15, 2025 – The latest Bhojpuri release, “Khela Hove”, has taken the digital world by storm. In a record-breaking debut on T-Series Bhojpuri, the song featuring renowned folk singer Priya Mallick and celebrated actress Akshara Singh has amassed approximately 5.1 million views in no time. The infectious track, backed by music composed by L.K. Lakshmikant and lyrics penned by Pankaj Narayan, is rapidly winning hearts for its energetic beats and the undeniable chemistry between its stars.
A New Moment In Bhojpuri Music
From its very first note, “Khela Hove” captivates its audience with a blend of traditional Bhojpuri rhythms and a modern twist that resonates with both young listeners and longtime fans of the genre. Director Apurva Bajaj has masterfully crafted a narrative that not only celebrates romance and youthful exuberance but also evokes nostalgic memories of college days. The music video portrays Akshara Singh as a college student whose attention is instantly captured by a charming young man, instantly striking a chord with viewers who remember similar experiences. According to Bajaj, the narrative is a playful nod to the common campus stories that many can relate to.
On-screen Chemistry And Fan Reactions
The pairing of Priya Mallick and Akshara Singh has been lauded by viewers and critics alike. Fans have flooded social media with praise for the duo, highlighting their natural on-screen rapport which elevates the song’s appeal. In a recent statement, Priya Mallick expressed her gratitude, saying, “My song ‘Khela Hove’ has been embraced by over 5.1 million people, and I extend my heartfelt thanks to everyone. Working with my dear sister Akshara Singh has been an absolute joy, and I look forward to collaborating with her again.” This collaborative spirit is reflected in every frame of the video, infusing the track with a warmth that stands out in today’s fast-paced digital arena.
Creative Vision Behind The Track
The creative team behind the song deserves special mention. Music by L.K. Lakshmikant, stirring lyrics by Pankaj Narayan, and direction by Apurva Bajaj have collectively given life to a project that bridges tradition with modern entertainment. Bajaj adds, “Watching ‘Khela Hove’ is like taking a nostalgic trip back to one’s college days – playful, full of energy, and unmistakably heartfelt. Akshara Singh’s character, with her endearing expressions, reminds us of the simple yet unforgettable moments of youth.” The music video’s clever narrative, inspired by everyday college experiences, strikes a perfect balance between light-hearted fun and the powerful sentiment of first loves.
Engaging Social Media Buzz
The digital response has been overwhelmingly positive, with the track rapidly becoming a talking point on various platforms. Social media feeds, especially Instagram, showcase fans sharing clips and snapshots from the video. One popular post on Instagram vividly captures the vibrancy of the shoot, displaying the duo’s infectious energy and hinting at the song’s massive appeal. In addition to the official release, past posts by Priya Mallick have shown snippets of her dynamic performances and collaborations, further solidifying her position as a key influencer in the Bhojpuri entertainment industry.
Looking Ahead: A Trendsetter In The Making
With the success of “Khela Hove”, both Priya Mallick and Akshara Singh are poised to set new trends in the industry. Priya, who hails from the culturally rich region of Bihar’s Supaul, has carved a niche for herself with her soulful voice and authentic approach to Bhojpuri music. Her dedication to delivering clear, clean, and culturally rooted music clearly resonates with audiences. The song not only marks another milestone in her career but also exemplifies the evolving landscape of Bhojpuri cinema where traditional sounds meet modern presentation.
Moreover, the track’s soaring popularity on YouTube and social media underscores the growing impact of regional music in the broader digital era. As streaming platforms continue to democratize access to diverse musical genres, hits like “Khela Hove” play a pivotal role in introducing traditional Bhojpuri culture to a younger, global audience.
The palpable excitement surrounding the release is a testament to the hard work and creative finesse of everyone involved. Whether it’s the catchy beats, the relatable storyline, or the celebrated pairing of Priya Mallick and Akshara Singh, “Khela Hove” is a shining example of how regional music can transcend boundaries and connect with fans on a deeply personal level.
In the wake of such unprecedented viewership numbers, the team behind the song has hinted at more collaborations with other noted personalities in the industry. This forward-looking approach promises an exciting future where fresh, innovative content continues to redefine the Bhojpuri musical landscape. The success of “Khela Hove” is not just a fleeting moment but a significant marker in the journey of contemporary Bhojpuri entertainment.
As the track continues to garner accolades and reach unprecedented heights, it stands as a vibrant reminder of the enduring power of music to bring people together – one beat, one lyric, and one memory at a time.
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