Sajni Track Release: New Single Arrives May 22
New single 'Sajni' out May 22 with Merchant Records; thanks to devoted supporters - Play!!
With nearly two decades of experience in the media and entertainment industry, Preeti Jha is a creative producer and director known for her expertise in content creation, production management, and storytelling. Currently serving as a senior creative producer at IncNut Digital, Preeti plays a pivotal role in developing high-impact digital content, overseeing creative strategy, and managing production workflows.
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Image: Instagram
In a stirring announcement that has music lovers buzzing, an independent band is set to release its soulful new single, “Sajni — our song, our soul —” on May 22. The track will be released under Merchant Records, the renowned label established by the legendary Salim Sulaiman, whose contributions have long shaped the Indian music scene.
Track Release Details
The social media post, shared from the band’s official Instagram, expresses immense gratitude to everyone who has lent support throughout the creative process. The caption reads, “Sajni — our song, our soul — is releasing on May 22nd. We’re beyond blessed to have this track coming out under Merchant Records … Thank you so much for tremendous support.” In addition to mentioning key individuals—including Shivansh J, Nidhi Ketan, Vidhi Poddar, and Bonny Gosain—the group also acknowledged several creative partners and platforms that have played a critical role in getting their sound to a broader audience.
A New Chapter Under Merchant Records
Merchant Records, founded by Salim Sulaiman, has become synonymous with high-quality independent music production in India. The label has a reputation for nurturing emerging talent and elevating soulful compositions that resonate with diverse audiences. With the backing of Salim Sulaiman—a name that carries decades of musical expertise and influential contributions as a composer—the upcoming release of “Sajni” is expected to not only charm fans but also add another celebrated chapter in the label’s illustrious journey.
According to the post, the band is deeply appreciative of the opportunities provided by Merchant Records. Their message underscores a mutual respect and trust between the artists and the label. The track is being positioned as a heartfelt musical expression that encapsulates their artistic identity and dedication to independent music.
Salim Sulaiman’s Legacy And Influence
Salim Sulaiman have left an indelible mark on the Bollywood music industry. Beyond their commercial success, their work has been appreciated for its soulful quality and inventive musical arrangements. The fact that Merchant Records is now the home for releases like “Sajni” underlines the label’s commitment to preserving and evolving the craft of music-making. With a history of producing chart-topping hits and supporting fresh talent, their involvement in this release is a promising indicator of what’s to come.
The single’s title, “Sajni,” hints at themes of love and soulful connection, which have been a continuous thread in many of Salim Sulaiman’s projects. This release not only reflects the personal and artistic evolution of the band but also positions them within a larger musical continuum that includes some of India’s most enduring musical talents.
Community And Creative Collaboration
The announcement also highlights the collaborative spirit that pervades today’s independent music scene. In a move that is both inclusive and appreciative, the band’s caption lists multiple collaborators and mentors who contributed to the project. From creative artists to technical experts and social media influencers, the message is clear: creating a hit track is a collective effort. This acknowledgment reinforces the idea that every artist’s journey is interwoven with community support and multifaceted collaboration.
The imagery accompanying the Instagram post—featuring a candid yet striking shot—visually echoes the sentiment of the caption. The featured image captures the essence of the release with vibrant colors and an artistic composition that is reflective of both the song’s emotional depth and the label’s signature style. Fans of Merchant Records and followers of Salim Sulaiman’s work will likely recognize the blend of tradition and innovation that this image symbolizes.
Looking Ahead
As the release date of May 22 approaches, anticipation is building among fans, industry watchers, and fellow musicians alike. With robust support from Merchant Records and the creative legacy of Salim Sulaiman behind them, the band is poised to make a significant impact with “Sajni.” The track offers not only a chance to experience poignant music but also a window into the evolving landscape of independent music in India.
The upcoming release is a reminder of how heartfelt music and collaborative creativity come together to challenge the norms and celebrate personal expression. With every note and lyric, “Sajni” promises to be more than just a new song—it is a soulful narrative that stands as testament to the enduring power of independent artistry.
Industry insiders and music enthusiasts are eagerly awaiting the single, expecting it to strike a chord with audiences across the spectrum. As the countdown to May 22 ticks on, the buzz serves as a celebration of both the individual talents behind the track and the collective effort that defines modern music making.
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