ZEE5 Announces New Series ‘Jaane Anjane Hum Mile’ And ‘Savalyachi Janu Savali’

ZEE5, India’s homegrown streaming platform, has announced the release of two new romantic drama series – ‘Jaane Anjane Hum Mile’ and ‘Savalyachi Janu Savali’. The announcement comes as part of the platform’s ongoing strategy to expand its regional content offerings across multiple languages.

In a recent Instagram post, ZEE5 shared a promotional image featuring what appears to be the lead characters from both shows. The post caption poses an intriguing question in Hindi: “Samjhaute ke iss rishte mein, kya kabhi pyaar ke phool khilenge?” which translates to “In this relationship of compromise, will the flowers of love ever bloom?” – suggesting both series will explore the complexities of relationships that begin with compromise rather than love.

The Shows

While detailed information about the plots remains limited, the announcement indicates both series will likely follow the journey of couples navigating relationships that didn’t necessarily begin with romantic intentions. The caption hints at exploring whether love can blossom in relationships initially based on convenience or compromise – a theme that resonates across different cultural contexts in India.

‘Jaane Anjane Hum Mile’ appears to be a Hindi-language offering, while ‘Savalyachi Janu Savali’ is likely a Marathi series, based on the title’s language. This dual-language approach aligns with ZEE5’s commitment to producing content in multiple Indian languages to cater to its diverse audience base.

Zee5’s Content Strategy

The announcement of these new series comes amid ZEE5’s aggressive content push across genres. According to information from Wikipedia, ZEE5 is an Indian subscription video-on-demand and over-the-top streaming service operated by Zee Entertainment Enterprises. Launched in February 2018, the platform offers content in 12 languages, including Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, and Gujarati.

The platform has been actively expanding its original content library with shows across genres. Recent Instagram posts from ZEE5 highlight this diverse content strategy with promotions for titles like “Logout” starring Babil Khan and Rasika Dugal, “Costao” featuring Nawazuddin Siddiqui, and “Kaafir The Movie” with Dia Mirza.

Regional Focus

ZEE5’s dual announcement of ‘Jaane Anjane Hum Mile’ and ‘Savalyachi Janu Savali’ reinforces the platform’s commitment to regional content. The streaming service has consistently invested in producing original shows across Indian languages to cater to specific regional markets.

The platform also frequently repurposes popular television content from Zee TV and its regional channels, giving viewers the flexibility to stream these shows at their convenience rather than following television broadcast schedules.

These new romantic dramas join ZEE5’s growing catalog of relationship-focused content that explores the nuances of modern and traditional relationships across India’s diverse cultural landscape.

What To Expect

While release dates haven’t been specified in the announcement, both ‘Jaane Anjane Hum Mile’ and ‘Savalyachi Janu Savali’ are expected to follow ZEE5’s typical release pattern, likely with all episodes available for binge-watching upon release.

The shows will be exclusive to the ZEE5 platform, requiring a subscription to access. Based on ZEE5’s typical content strategy, these series will likely feature established television actors or emerging talent from their respective language industries.

For romance genre enthusiasts, these new additions promise to explore the evolution of relationships from compromise to potential love – a theme that resonates across cultural contexts and has proven popular with streaming audiences.

As streaming competition intensifies in India with international platforms like Netflix and Amazon Prime Video alongside domestic competitors like Disney+ Hotstar and SonyLIV, ZEE5 continues to differentiate itself through its focus on multi-language original content catering to diverse regional preferences.

Trivia

As part of its innovation, ZEE5 has incorporated artificial intelligence to enhance content recommendations for users.

Reporter

Glendon MossSenior writer

 

Glendon Moss is a marketer and storyteller with over a decade of experience in digital campaigns, content strategy, writing and performance marketing. Currently heading video content at Incnut Digital, he’s driven brand engagement and revenue for leading D2C brands with campaigns that have earned both commercial impact and international acclaim.

Read full bio of Glendon Moss