ZEE5 Champions Entertainment In All Situations With Akshay Kumar’s Classic Comedy
Laughter shines through every moment with timeless comedy entertainment.
Glendon Moss is a marketer and storyteller with over a decade of experience in digital campaigns, content strategy, writing and performance marketing. Currently heading video content at Incnut Digital, he’s driven brand engagement and revenue for leading D2C brands with campaigns that have earned both commercial impact and international acclaim.
Read full bio of Glendon Moss
Image: Instagram
In the ever-competitive streaming landscape, ZEE5 continues to emphasize the importance of entertainment regardless of circumstances. The popular OTT platform recently shared a post featuring a screenshot from Akshay Kumar’s 2014 comedy film ‘Entertainment’, accompanied by a lighthearted caption that reads, “Situation chahe jo bhi ho, Entertainment nahi rukna chahiye doston!” (No matter the situation, entertainment should never stop, friends!).
The Instagram post shows a still from the comedy film that starred Akshay Kumar alongside a dog named ‘Entertainment’ who was central to the film’s plot. The movie, directed by the duo Sajid-Farhad, was a commercial success and has maintained popularity as a light-hearted comedy option for viewers.
As streaming competition intensifies in India with players like Netflix, Amazon Prime Video, Disney+ Hotstar, and others vying for subscriber attention, ZEE5’s strategy of highlighting both nostalgic classics and fresh originals appears designed to appeal to multiple audience segments across age groups and regional preferences.
The message remains consistent across their promotions: no matter what’s happening in the world, entertainment remains essential – and ZEE5 aims to be the provider of choice for that entertainment.
Trivia
Read full bio of Glendon Moss
