Colour Yellow Productions Shares Iconic Dialogue From ‘An Action Hero’ Featuring Ayushmann And Jaideep
Production house celebrates memorable line from its 2022 action thriller with Instagram clip.
Glendon Moss is a marketer and storyteller with over a decade of experience in digital campaigns, content strategy, writing and performance marketing. Currently heading video content at Incnut Digital, he’s driven brand engagement and revenue for leading D2C brands with campaigns that have earned both commercial impact and international acclaim.
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Image: Instagram
Colour Yellow Productions, the brainchild of acclaimed filmmaker Aanand L Rai, recently took to Instagram to share a memorable dialogue from their 2022 action thriller ‘An Action Hero.’ The production house posted a clip featuring the film’s stars Ayushmann Khurrana and Jaideep Ahlawat delivering the powerful line: “Khud nahi karte kyunki duniya karti hai” (I don’t do it myself because the world does it), accompanied by a heart and sunglasses emoji.
The Instagram post highlights one of the film’s most striking moments and dialogues by Jaideep’s Bhoora Singh.
Behind The Production
‘An Action Hero,’ released in 2022, marked a significant milestone for Ayushmann Khurrana, who ventured into the action genre after establishing himself in social comedies and dramas. The film, directed by Anirudh Iyer, featured Khurrana as a Bollywood action star who finds himself in a real-life cat-and-mouse chase with Jaideep Ahlawat’s character.
The production was a collaborative effort between Colour Yellow Productions and T-Series Films, as indicated by the hashtags in the post. This partnership has previously delivered several successful films across various genres.
Colour Yellow Productions: A Creative Powerhouse
Founded by Aanand L Rai in 2011, Colour Yellow Productions has established itself as one of the most innovative production houses in Bollywood. The company has produced critically acclaimed films like ‘Raanjhanaa,’ ‘Tanu Weds Manu Returns,’ ‘Zero,’ and ‘Atrangi Re.’ The production house has built a reputation for backing content-driven cinema that often blends commercial appeal with unique storytelling approaches.
The production house has also been actively promoting their upcoming project ‘Tere Ishk Mein,’ which brings back the ‘Raanjhanaa’ world with Dhanush and introduces Kriti Sanon as the new female lead. A teaser post described it with the line: “Jahan ishq ka junoon ho, wahan kahani alag hoti hai!” (Where there’s passion for love, the story is different).
With ‘Tere Ishk Mein’ in the pipeline, Colour Yellow Productions continues to expand its filmography. The upcoming film is being presented as a return to the world of ‘Raanjhanaa,’ the 2013 romantic drama that was one of the production house’s early successes.
As Colour Yellow Productions continues to celebrate its cinematic journey through social media, the ‘An Action Hero’ post serves as a reminder of the production house’s willingness to experiment with genres while maintaining their distinct storytelling approach. The dialogue highlighted in the post – “Khud nahi karte kyunki duniya karti hai” – perhaps also reflects their philosophy of creating films that let the audience do the talking.
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