Kartik Aaryan And Nushrratt Bharuccha’s ‘Pyaar Ka Punchnama 2’ Moment Revisited By Viacom18 Studios
Studio celebrates iconic film with nostalgic post showcasing the stars' lasting influence
With nearly two decades of experience in the media and entertainment industry, Preeti Jha is a creative producer and director known for her expertise in content creation, production management, and storytelling. Currently serving as a senior creative producer at IncNut Digital, Preeti plays a pivotal role in developing high-impact digital content, overseeing creative strategy, and managing production workflows.
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Viacom18 Studios recently took to Instagram to share a nostalgic clip from their hit film ‘Pyaar Ka Punchnama 2’ featuring Kartik Aaryan and Nushrratt Bharuccha. The post, captioned “Hang around long enough, and the influence starts showing,” showcases a memorable scene from the 2015 romantic comedy.
Pyaar Ka Punchnama’s Lasting Legacy
‘Pyaar Ka Punchnama 2’, directed by Luv Ranjan, was the sequel to the 2011 sleeper hit ‘Pyaar Ka Punchnama’. The film became particularly notable for Kartik Aaryan’s monologues about relationship frustrations, which turned into a cultural phenomenon and helped establish him as a relatable star for the youth audience.
The sequel continued the tradition of showcasing the trials and tribulations of modern relationships from a male perspective, with Kartik Aaryan, Nushrratt Bharuccha, Sunny Singh, Ishita Raj, and others reprising their dynamic character types from the original.
Viacom18 Studios’ Cinematic Journey
Viacom18 Studios, formerly known as Viacom18 Motion Pictures, has been a significant player in the Indian film industry. The production house was established as a division of Viacom18, a joint venture between Paramount Global and Network18.
The studio has produced numerous critically acclaimed and commercially successful films across various genres. Their repertoire includes mainstream commercial hits like ‘Pyaar Ka Punchnama’ series and thought-provoking films like ‘Queen’, ‘Andhadhun’, and ‘Bhaag Milkha Bhaag’.
Celebrating Iconic Cinema Moments
The studio’s recent social media activity showcases their pride in their film catalog. In another recent post, they celebrated the 10-year anniversary of ‘Margarita With A Straw’, the critically acclaimed film starring Kalki Koechlin, with the caption: “Here’s to a story that empowered many to sip life their own way.”
Viacom18 Studios has also been highlighting memorable scenes from ‘Queen’ starring Kangana Ranaut, with one post captioned, “If the hero won’t show up, the queen will!” showcasing the film’s empowering narrative.
Another recent post featured Vicky Kaushal from ‘Govinda Naam Mera’ with the caption, “Govinda is here to give you all the feelz!” demonstrating the studio’s diverse film portfolio spanning various genres and themes.
Kartik And Nushrratt: Career Trajectories
For both Kartik Aaryan and Nushrratt Bharuccha, ‘Pyaar Ka Punchnama’ and its sequel served as significant stepping stones in their careers. Kartik Aaryan, in particular, leveraged his popular monologues from the films to establish himself as a bankable lead actor in Bollywood.
After the success of the ‘Pyaar Ka Punchnama’ series, Kartik went on to star in hits like ‘Sonu Ke Titu Ki Sweety’ (also with Nushrratt), ‘Luka Chuppi’, ‘Pati Patni Aur Woh’, and more recently ‘Bhool Bhulaiyaa 2’ and ‘Satyaprem Ki Katha’, solidifying his position in mainstream Hindi cinema.
Nushrratt Bharuccha has similarly expanded her filmography with diverse roles in films like ‘Dream Girl’, ‘Chhalaang’, ‘Janhit Mein Jaari’, and horror films like ‘Chhorii’, establishing herself as a versatile actress.
Viacom18’s Social Media Strategy
The studio has been actively engaging with fans through their social media platforms, sharing memorable moments from their film catalog. Their recent posts have included clips from ‘Rocky Aur Rani Kii Prem Kahaani’ featuring Ranveer Singh and Alia Bhatt, with one post highlighting “that one moment when everything changes” in reference to love at first sight scenes across their films.
They’ve also promoted their newer content, including the thriller ‘Logout’ streaming on ZEE5, starring Babil Khan and Rasika Dugal, described as a story where “Pratyush’s world of likes, shares, and followers has turned into a game of life and death.”
The studio continues to build anticipation for upcoming projects while celebrating the legacy of their past successes, creating a blend of nostalgia and excitement for cinema enthusiasts.
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